our purpose

According to ‘Sustain your Style’ the fashion industry produces 10% of all global carbon emissions and 190,000 tons of textile micro-plastic fibres end up in our oceans every year; It is also estimated that this industry is the second most polluting, after oil. As part of our mission here at Wild Strings, we want to improve the impact fashion this Earth…

what are we doing?


Our newest collection, Revival, embodies all of the commitments we are striving towards. All pieces in this collection are created from second-hand garments and/or fabric remnants. It is important to us that our environmental impact continues to decrease and by creating new from old we are definitely doing that. 

fabric off-cuts

Wild Strings are committed to reusing as much of our fabric off cuts as possible, by using them within the garments created. With 5.2% of landfill waste made up of textiles, contrast linings and panels use fabric off cuts to reduce the amount of waste textiles we contribute to the environment. Not only does this improve our environmental impact, it also benefits you as your garment will be completely unique to you. Any fabric remnants not used are saved for use in future projects and Wild Strings is actively looking for fabric recycling solutions. 


We are very conscious of the fabrics we use; trying to find a balance between quality, wearable fabrics whilst improving as much of our environmental impact as possible. For this reason, we use natural fibres and try our best to stay away from synthetic based fabrics, like polyester. As the company grows in experience, we aim to increase our variety of sustainable fabrics. 


T-Shirts are the only garment not currently made in-house at Wild Strings, but this doesn’t mean we’re giving away control of our ethical ideas. We use Salvage T-Shirts, made from 60% recycled cotton and 40% recycled polyester, which carry a Global Recycle Standard (GRS) certification. Not only this, Salvage products are also Fair Wear certified, meaning the pay and conditions of those producing these T-Shirts are fair and just. The Fair Wear Foundation is an independent non-profit organisation that has been set up specifically to improve working conditions in the garment industry. Read more about Salvage here.


When packaging our products we make a conscious effort to stay away from plastics. Garments are lovingly wrapped in recyclable tissue paper and sent out in a recyclable box or recyclable paper. All stickers are made from recycled paper and even our posting tape is recyclable! All our swing tags and inserts are printed locally with a firm which recycles paper waste and toner cartridges where possible; all of this making our packing as eco-friendly as possible and giving you a fun unwrapping experience!

We are constantly striving to make Wild Strings as sustainable as possible, but we are by no means perfect. We believe that transparency within this industry and within our company are absolutely key to creating a sustainable environment. We will continue to improve and expand our ethical and ecological practices with the hopes to, one day, create a completely sustainable brand.

what can you do?

Care, reuse and repair

 According to Greenpeace, doubling the use of a piece of clothing from one year to two years reduces that piece of clothing’s emissions by 24%, therefore, caring for your clothes and prolonging their life significantly decreases environmental impact.


• Re-using is the most important focus in the lifecycle of a garment (in our opinion). If you don’t think you’re going to wear that purchase more than a couple of times, it isn’t worth buying! We really believe that clothes should be worn again and again and loved for a lifetime.


• When your favourite dress gets a tear or your denim jacket starts to look a bit tired, repairing and up-cycling is the way to go; get out the needle and thread and fix it up, not only is it great for the environment, it can also be a lot of fun. Wild Strings will be blogging and videoing easy ways to repair and up-cycle your clothing to help you on your way!


• If you do fall out of love with a garment (it happens sometimes, we get that!), make sure it goes to a charity shop, in a clothes donation bag OR give it to that friend that is always dropping hints that she wants it in her wardrobe, she’ll be thanking you for sure.

be wash aware

• Wash your clothes at lower temperature: 90% of the energy used for washing clothes goes into heating the water. It also means the colours of your clothes don’t fade as quickly, so they will ultimately last longer.


• Wear your clothes more than once: Some pieces of clothing don’t need to be washed after every use. Sponge out marks and hang by an open window to freshen up clothes that aren’t quite ready for the wash.


• Avoid tumble dryers: Drying naturally saves a lot of energy and your clothes actually last longer when you line dry.


When your clothes have eventually reached the end of their life, and you think they’re not good to anyone – don’t put them in the bin! Find a textile bank to put your textile waste in, as the textile recycling can deal with damaged items. Your textiles will be reprocessed and then up or down-cycled.

Have you got any tips or habits that help you be a more sustainable consumer, or any questions about our environmental practices? Contact us and we’ll share tips, ideas and questions to improve and expand the sustainability conversation.


Phone: 07565 325472
Email: wildstringsbyeleanor@outlook.com

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